{"id":48698,"date":"2023-08-11T08:00:22","date_gmt":"2023-08-11T08:00:22","guid":{"rendered":"https:\/\/b2w.techworld.hu\/index.php\/2023\/08\/11\/amazon-leepiti-a-sajat-markas\/"},"modified":"2023-08-11T08:00:22","modified_gmt":"2023-08-11T08:00:22","slug":"amazon-leepiti-a-sajat-markas","status":"publish","type":"post","link":"https:\/\/b2w.techworld.hu\/index.php\/2023\/08\/11\/amazon-leepiti-a-sajat-markas\/","title":{"rendered":"Az Amazon megsz\u00fcnteti a saj\u00e1t m\u00e1rk\u00e1s term\u00e9keit"},"content":{"rendered":"<p><strong>Az Amazon nagyon komolyan cs\u00f6kkenti a piacter\u00e9n k\u00edn\u00e1lt saj\u00e1t m\u00e1rk\u00e1s \u00e1rucikkeinek sz\u00e1m\u00e1t.<\/strong><\/p>\n<p>A kiskereskedelmi \u00f3ri\u00e1s a The Wall Street Journal jelent\u00e9se szerint 30 saj\u00e1t ruh\u00e1zati m\u00e1rk\u00e1j\u00e1b\u00f3l 27-et tervez le\u00e9p\u00edteni, amivel a k\u00f6lts\u00e9gek cs\u00f6kkent\u00e9s\u00e9t \u00e9s a tr\u00f6sztellenes vizsg\u00e1latok elh\u00e1r\u00edt\u00e1s\u00e1t tervezi.<\/p>\n<p>Az \u00e9vek sor\u00e1n a v\u00e1llalat t\u00f6bb tucat saj\u00e1t m\u00e1rk\u00e1t hozott l\u00e9tre k\u00fcl\u00f6nb\u00f6z\u0151 r\u00e9szlegeken, amelyek t\u00f6bbs\u00e9ge Amazon m\u00e1rkajelz\u00e9s n\u00e9lk\u00fcl m\u0171k\u00f6dik, mint p\u00e9ld\u00e1ul a Solimo, a Wag \u00e9s a Mama Bear. Ezzel a le\u00e9p\u00edt\u00e9ssel azonban a v\u00e1llalat mind\u00f6ssze h\u00e1rom saj\u00e1t ruh\u00e1zati m\u00e1rk\u00e1val marad: <strong>Amazon Essentials, Amazon Collection \u00e9s Amazon Aware<\/strong>.<\/p>\n<p>Emellett a WSJ megjegyzi, hogy azz \u00f3ri\u00e1sc\u00e9g n\u00e9h\u00e1ny saj\u00e1t b\u00fatorm\u00e1rk\u00e1t is elhagy, k\u00f6zt\u00fck a Rivet-et \u00e9s a Stone &amp; Beam-et. A helyzethez k\u00f6zel \u00e1ll\u00f3 forr\u00e1sok a WSJ-nek elmondt\u00e1k, hogy az c\u00e9g a most megsz\u00fcntetett m\u00e1rk\u00e1k term\u00e9keit tov\u00e1bbra is \u00e1rulni fogja, am\u00edg azok ki nem fogynak. 2020-ban az v\u00e1llalat 243 000 term\u00e9ket k\u00edn\u00e1lt elad\u00e1sra t\u00f6bb mint 45 k\u00fcl\u00f6nb\u00f6z\u0151, a c\u00e9ghez k\u00f6thet\u0151 m\u00e1rkan\u00e9v alatt.<\/p>\n<p>[tds_info]Az Amazon d\u00f6nt\u00e9se, hogy racionaliz\u00e1lja saj\u00e1t m\u00e1rk\u00e1s \u00fczlet\u00e1g\u00e1t, a Sz\u00f6vets\u00e9gi Kereskedelmi Bizotts\u00e1g lehets\u00e9ges tr\u00f6sztellenes per\u00e9nek k\u00f6zepette sz\u00fcletett. M\u00edg a Politico a m\u00falt h\u00f3napban arr\u00f3l sz\u00e1molt be, hogy az b\u00edr\u00f3s\u00e1g pert k\u00e9sz\u00edt el\u0151 a v\u00e1llalat ellen, a WSJ szerint a v\u00e1llalat k\u00e9pvisel\u0151i v\u00e1rhat\u00f3an a j\u00f6v\u0151 h\u00e9ten tal\u00e1lkoznak a hat\u00f3s\u00e1ggal egy &#8222;utols\u00f3 megbesz\u00e9l\u00e9s&#8221; keret\u00e9ben.[\/tds_info]<\/p>\n<p>A <a href=\"https:\/\/techworld.hu\/2022\/11\/11\/amazon-piaci-ertek-csokkenes-netflix\/\" target=\"_blank\" rel=\"noopener\">kiskereskedelmi \u00f3ri\u00e1s<\/a> saj\u00e1t m\u00e1rk\u00e1s term\u00e9kei tov\u00e1bbra is a szab\u00e1lyoz\u00f3i vizsg\u00e1lat c\u00e9lpontjai lehetnek, mivel a v\u00e1llalatot azzal v\u00e1dolt\u00e1k, hogy 2020-ban harmadik f\u00e9l elad\u00f3i adatokat haszn\u00e1lt fel olyan saj\u00e1t term\u00e9kek l\u00e9trehoz\u00e1s\u00e1hoz, amelyek m\u00e1s m\u00e1rk\u00e1kkal versenyeznek. Tavaly a WSJ <a href=\"https:\/\/www.wsj.com\/articles\/amazon-has-been-slashing-private-label-selection-amid-weak-sales-11657849612\" target=\"_blank\" rel=\"noopener\">arr\u00f3l sz\u00e1molt be<\/a>, hogy Jeff Bezos c\u00e9ge a szab\u00e1lyoz\u00e1si nyom\u00e1s enyh\u00edt\u00e9se \u00e9rdek\u00e9ben elkezdte cs\u00f6kkenteni az \u00e1ltala \u00e9rt\u00e9kes\u00edtett saj\u00e1t term\u00e9kek sz\u00e1m\u00e1t.<\/p>\n<p>Forr\u00e1s: <a href=\"https:\/\/www.theverge.com\/2023\/8\/10\/23827694\/amazon-basics-dropping-in-house-brands\" target=\"_blank\" rel=\"noopener\">The Verge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az Amazon a The Wall Street Journal jelent\u00e9se szerint 30 saj\u00e1t m\u00e1rk\u00e1s ruh\u00e1zati m\u00e1rk\u00e1j\u00e1b\u00f3l 27-et tervez le\u00e9p\u00edteni, amivel a k\u00f6lts\u00e9gek cs\u00f6kkent\u00e9s\u00e9t \u00e9s a tr\u00f6sztellenes vizsg\u00e1latok elh\u00e1r\u00edt\u00e1s\u00e1t tervezi.<\/p>\n","protected":false},"author":2,"featured_media":48699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11350],"tags":[303,509,684,11478,8304],"class_list":["post-48698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2world","tag-amazon","tag-birosag","tag-leepites","tag-sajat-markas","tag-trosztellenes"],"acf":[],"_links":{"self":[{"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/posts\/48698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/comments?post=48698"}],"version-history":[{"count":0,"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/posts\/48698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/media\/48699"}],"wp:attachment":[{"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/media?parent=48698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/categories?post=48698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2w.techworld.hu\/index.php\/wp-json\/wp\/v2\/tags?post=48698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}